App Store Optimization (ASO)
App Store Optimization refers to the process of creating the best possible outcome for an app available in the app store based on certain goals. For example, a common goal of app store optimization is to appear more prominently in search results. This is accomplished by using the correct keywords in the correct places, which shows the app store that the app in question is more relevant to users.
Another common goal of app store optimization is for the app to be downloaded more often, which is called the conversion rate. There are many different strategies for accomplishing these goals, but it takes an understanding of both what algorithms are looking for when they display apps to users and what customers are looking for when they decide to download an app.
A/B testing is commonly used to compare what small changes to how the app is displayed in the store can do for how often customers are persuaded to download the app.
A professional mobile app development company may be able to assist in the optimization process.